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Collect actionable user insights & measure it in Google Analytics

Goal: Optimize website to increase signups

Early Stage

SaaS

30 minutes

Implementation time

30 minutes

Tags

Early Stage

SaaS

By deploying this playbook you will be able to combine user behaviour on your website before & after signing up to your application.

The Blueprint 

The 3 steps involved in this process are as follows, 

  1. Install the CustomerLabs tracking code on the website
  2. Setup necessary events such as User_Subscribed, User_Login, User_Signed_Up, Read_Blog and much more using the ‘point & click’ interface. 
  3. Add Google Analytics as a destination by adding the GA website tracking ID in the GA configuration settings in CustomerLabs

The Process

Step 1: Integrate your website with CustomerLabs CDP

Post sign up, copy the tracking code on the home page. Paste the tracking code on the header of your website. This completes the website + CDP integration. 

Step 2: Set up relevant events

After successfully installing the tracking, trigger “Action Recorder” from the navigation to setup event tracking. Before setting up event tracking, devise the strategy or the data you would need. (Example: I want to capture the users who downloaded the latest ebook but haven’t signed up yet) This will make the event setup more effective. 

Step 3: Test your events

Once the events are set up, you can verify if the event triggers properly in the Test Debugger section

Step 4: Add Google Analytics as a Destination in the CDP

Select GA from the CustomerLabs integrations screen and under 

Configuration Settings, add the GA tracking ID. (Admin–Account–Property–Tracking Info–Tracking ID)

Step 5: View event data in Google Analytics

Post integration, you can select the events that you want to send to GA

Measure event analytics in GA

Advantages

  • Get a complete view of your marketing funnel
  • Identify drop-off points and optimize website to increase signups
  • See more playbooks on how event tracking can help you increase content engagement

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