Supplement events with attributes for deeper insights.
Click and choose the html text to associate with events as attributes while sending data to various tools.
Send URL path as event attribute data For eg: Product Name, Category, or User ID to enrich your events.
Extract query string parameters like utm_source, utm_medium and other custom parameters.
HTML tag attribute values can be sent as event attributes along with events. Eg: Image URLs, class values, and other tag attribute values.
Tapping into the in-depth knowledge about your user’s preferences and interests, you will now be able to run personalized marketing campaigns that are much more effective.