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Group users in any possible way suited for your marketing needs

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Flexible, real time customer segments.

  • Behavior segments

    Segment users based on behavior. For instance when someone added to cart but did not purchase or visited your website but did not sign up.

  • Demographic segments

    Personalise your communications based on user demographic details such as Country, City and more.

  • User Traits

    Segment customers based on their source of interaction with your brand.

Behavior segments

Segment users based on behavior. For instance when someone added to cart but did not purchase or visited your website but did not sign up.

Demographic segments

Personalise your communications based on user demographic details such as Country, City and more.

User Traits

Segment customers based on their source of interaction with your brand.

Maintain relevance at scale

Customer Data Platform Workflow

Track site events

Track website events without any code






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Unify customer data

Combine customer data from all lead sources






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Sync both ways

Sync multiple tools and trigger timely messages






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Target specific customers with the right message at the right time
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