CustomerLabs CDP lets you combine anonymous visitor information & their cross platform behavior data into a single profile
Instead of creating two different profiles for both logged in and non-logged in users, CustomerLabs CDP helps you store anonymous sessions and automatically maps sessions details to a user when the sign up (reveal themselves), thus eliminating duplicates being formed.
One of the core features of a CDP is to merge details from multiple data sources. CustomerLabs CDP aggregates user IDs when multiple apps such as HubSpot, Intercom, Drift etc. are connected and creates one single master profile with all the IDs.
Apart from capturing multiple app IDs, marketers also have the option to bring in custom user IDs as well. Capturing custom external IDs gives the flexibility to map users with more accuracy.
In B2B scenarios, matching user details with an account becomes critical. With CustomerLabs CDP, marketers can map user & account details to run personalized Account-Based Marketing campaigns.
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Collect website behavior data without any code
Bring data from multiple cloud apps or servers
Unify customer data across your martech stack
Create granular segments to understand users better
Send unified data back to any tool in your martech stack
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