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Founded in 2011, Help Scout provides an email-based customer support platform, knowledge base tool, and an embeddable search/contact widget for customer service professionals. 

In this episode, Adam Goyette VP of Marketing at Help Scout talks about,

  1. Top 3 demand generation tactics
  2. How B2B companies use intent data to boost marketing ROI
  3. The role of a unified martech stack & much more!

Do drop a comment below if you enjoyed the session or have any particular questions for our guest. To learn more about how a CDP can help your marketing team navigate difficult times, talk to our expert today

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CDP resources for SaaS marketers
Stop targeting those unqualified leads that are wasting your ad spend using suppression lists
How to personalize Facebook ads based on CRM stage, value or any other field
Using Facebook ads to reach lookalikes of your sales-qualified leads

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