review, pricing & Best Segment Tag manager alternative

January 2, 2019   |
   Madhan Raj

Are you going to finalize as your Tag manager?

Stop! Before finalizing anything, you need to know about different aspects of This post will make you aware of a lot of loopholes of this platform. Moreover, I’ll recommend you another analytics tool that works far better than

What is segment Tag Manager?

Before discussing the negative aspects, first, I’d like to introduce Segment. Basically, Segment is a single platform that accumulates, stores, and directs the user data to multiple tools. Segment claims, all of these activities can be performed with just a click of a switch. The whole story is not that’s simple. Segment has already generated lots of questions and buzz among many of its users. You should also note down the pitfalls of Segment if you’ve heard a lot of positive aspects of this platform. Becoming a Segment user means naive persons have to estimate their budget in advance and spend a lot of money. Why? They would need a professional developer to get assistance in the implementation of this platform. And there is no way to get rid of this situation and to streamline it. And now tell me, if you need to hire a professional after investing on a plan, then what’s the need of taking help of such a platform? Think about it! With Segment, you would experience somewhat difficult debugging issues since there are two systems involved in the operation mode. Moreover, some tool-specific functionalities won’t work via Segment and the lack of integration or incompatibility of these features is responsible for this issue. I’ll discuss its pricing structure in the next segment and you’ll realize the next drawback of Segment soon.

How much cost you?

Let’s discuss the plans of Segment:


This plan comes in free of cost and it includes 1,000 MTU.


The charge is $120 per month base and the base includes 10,000 MTU (Monthly Tracked Users).


This plan comes in custom pricing and custom MTU Volume. The price structure of Segment is one of its biggest drawbacks. And another striking drawback is that the costs of Segment could increase rapidly once you start getting more data as well as users. The best tool will always take care of the budget and head-earned money of its users rather than only thinking of its own profit. So, now, I am going to discuss some of the negative experiences that users have undergone with Segment. Let’s dive into it.

Integration issues

According to a user, flexibility has come with the loss of functionality when it comes to third-party platforms performance with Segment. Whenever it comes to getting support on the communication between segment and the third-party services, the Segment professionals prompt users for contacting the other company. And it’s such a drawback to forcing users to go to the other service instead of providing them with a first level answers for resolving their queries. The pricing could be expensive, based on the size of your stage and company. That means you have to make a good estimation before diving into this platform and I’ve already discussed what additional expenses you have to meet after becoming a user of segment. Moreover, setting up Segment for Staging, Development as well as Production branches is not so much easy that you expect it to be.


A proper setup of Segment is somewhat very difficult. The debugger of Segment is not able to go back further than 40 events and that’s why its users are bound to use a destination for its recoding. Certain tool-specific features have not been supported, as compared to making use of their tool-specific APIs (application program interface). Setting up tracking of Segment by logins has been somewhat a little bit tricky and moreover, the documentation didn’t help in a significant way. At present, Salesforce functionality is restricted to standard objects. And if you want to work with custom objects, you have to use another tool for harvesting segment events as well as feeding them into the custom object in Salesforce. The UI of Segment still holds some small annoyances.

Pricey for B2C sites

The team of the Segment product can’t turn on and off features, such as filtering on each customer basis and it needs to be tied to a new upgrade of the pricing tier. Segment can be costly for B2C sites or high traffic sites because they look at visitors. A large number of unidentified visitors can only be added up with regard to the price. Moreover, new features always seem to be expensive add-ons rather than included in the core product. More support is needed for tracking non-user entities. There should be further options for plans, in between of the team plan (maximum of 7 seats) along with the big enterprise plans. Some more explanations along with examples are needed for API documentation for further help to the users of Segment. More explanations are needed for Google Analytics integration. Moreover, throughout its setup process, some of the variable assignments were difficult to align between different third-party products. It takes time to get accustomed with the work structure of Segment whenever a user first starts using this platform. Google Analytics documentation is among the most puzzling integrations. Whenever Segment has changed their pricing to MTUs, it has become extremely costly for websites and applications with anonymous users. It’d be better in case the pricing was dependent on the count of events and not based on the tracked users. And if your website experiences a large number of anonymous users, you have to be prepared for heavy investment. I’ve compiled some of the negative reviews of Segment users and now it’s your responsibility to make the decision. But, stop! Another purpose of this post is still remaining and it’s the discussion about the best alternative of Segment. is the ultimate solution that you expect from an ideal analytics tool.

Best alternative to is

For answering this question, it’s imperative to discuss the features and functionalities of And you’ll realize the value of on your own. offers easy-to-use tools, targeted to digital marketing teams. It’s a smart, brilliant yet user-friendly digital marketing infrastructure platform that provides the facility of myriad tools so that digital marketers could efficiently manage their marketing operations. The marketing infrastructure of is trusted by more than 1500 customers. Its smart marketing tools match the requirements of all digital marketers. Owing to its Action Recorder (a brilliant no-coding Tag Manager), you could track anything on your website without the assistance of a developer. That means a naive user could easily use this tool to track their websites. You can track and measure each and every aspect on your website with some simple clicks and without writing codes. As a user of, you can tag whenever you want and how you want without asking help from developers. You could also send customers data to the marketing stack and market throughout all channels. And the best part is that holds a strong customer care team to help their users. It’s time to discuss the point-wise description of

With, you can track as well as measure everything. Let’s find out how:

Track Forms: can trigger conversion events while its users submit a form and they can capture form data with just a couple of clicks.

Track Add to Cart: can track people who are going to add the items to cart and it’s especially important for every e-commerce store. is able to capture the names, variants, colors, and quantity of the specific products. It will help in personalizing your remarketing campaigns.

Track Purchases:

With, you could easily track purchases and as a result, detailed data of the particular product could also be captured along with the purchases. has streamlined the purchase tracking process.

Track Button Clicks:

Just click on the button that you like to track and voila! would trigger an event and figure out the count of people who’re taking that specific action.

Track Form Abandonments: enables you to find out the users, who haven’t completed your form. As a result, you could create a division of users who have partially filled the forms. And thus you can retarget them by making use of Facebook and Adwords aggressively. can capture detailed insights. Let’s take a look at how:

Capture Data Everywhere: support multiple ways for capturing details, javascript, text elements, URL query parameters, cookies, and tag attributes.

Product Features:

While a user visits a product details page, you (as a user of can track product name, variant, size, and price with just a couple of clicks.

Form Data: can track form data fields while a user submits a form. It also uses the data to customize communication and automate the workflow with the help of other marketing tools. also helps in acquiring user profile. Let’s find out how.

User Identity: can map anonymous users and also identifies users’ data with just a couple of clicks.

Cross-device Tracking: enables sessions throughout the devices for all logged-in users.

User Timeline: captures each and every interaction that users ever have had with your business. As a user of, you will have the facility of ads interaction, email opens, support requests and website page views in one particular place. Let’s find out how helps in customer segments:

Behavior Segments: segments your users with regard to the interactions and when someone added to cart but didn’t proceed to purchase or someone visited your website but didn’t sign up.

Demographic Segments: personalizes your communication depending on the demographic details of your users, including Country, City, and many others. Moreover, holds secure API that can accept data from your servers and map the interactions with the users. It can also extract the data from your CRMs, Applications, Support, and everywhere. Conclusion I hope it was an insightful post for you. Now, it’s your decision whether you want to spend your hard-earned money for the developers with Segment or enjoy the freedom of working with  
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