It all started with a pilot digital marketing campaign back in 2012. We wanted to run a campaign across multiple channels and measure the effectiveness of each channel and take the digital marketing strategy to the next level.
What we found out during the process was that we had to use almost 9 tools to run a single digital marketing campaign effectively and track it. Moreover, despite using so many tools – insights were far from a reality – had to crunch to tons of data to make some sense out of it.
Fed up with the inefficiency, Vishnu and I started looking for a tool that gave us an entire picture. There were many tools that gave a partial sense of what was happening in our digital marketing world, but none that gave a complete view. Some tools like Google Analytics, which were ubiquitously used, had already crossed the threshold of what we call “usable” for a normal digital marketer.
Finally, after all the tiresome research and agony of using many tools that didn’t solve the problem in its entirety, we ended up creating CustomerLabs.