Relevance plays a major role in Digital Marketing. Use the power of Google Analytics Event Tracking to set up the right segments and bring them back to the website to take a specific action or complete a journey like on-boarding. Send tailored communications to for each segment.
Create intelligent events and use them in your campaigns. Eg. Somebody who has added a product to cart, but did not buy - Retarget them with an ad of the same product when they are online and get them to complete the purchase.
Convert your one-time buyers into repeat buyers. Use events in Google Analytics to segment them and target for repeated purchase.
Expedite on-boarding process, increase engagement and prevent churn. We all love less churn. Ain’t we? All this with your Google Analytics Event data and AdWords.
If you use Segment.com to send your data to multiple analytics tools, ActionRecorder saves time and makes it painless connecting to all the tools - in a single shot.